Benefits+ introduces a new security offering
exclusively for CMA Members

Check out the Benefits+ packages from
the security experts at Informatica

About Informatica

Informatica Corporation has been in operation since 1989 as a Canadian provider of technology consulting, training and systems. For the past decade, the company has helped Canadian companies protect corporate information assets, offering such services as risk and security assessments, compliance reviews, training and strategy consulting. Informatica has teamed up with the Canadian Marketing Association’s Benefits+ program to offer their certified security expertise to our members to help build and support customer trust, leverage security investments and drive sales.

Unique Industry Solutions for CMA Members

Take advantage of these three new service packages, offered only to CMA members. Call to sign up today!

1. On-Site Security Needs Assessment

To receive a clear, confidential report on the risks to your work, data and business, the CMA has worked with Informatica, one of Canada's top information security firms, to develop a 1/2 day Security Needs Assessment. You get:

a. A clear picture of your business security, from web presence to office presence
b. Easy and affordable solutions that your company can implement and control
c. Best of all: unique tips on turning your newfound security into new business!

This report will highlight to your executive team the areas of potential weakness, so that you know where to focus your limited resources to fix them. Once any weaknesses are addressed, you will be able to proudly trumpet to customers that you run a safe, secure ship, and that they can feel comfortable dealing with you, knowing that their confidential information will be kept safe and secure.
Cost: $299 (plus Travel & Living expenses, if applicable)

2. Security Marketing Strategy Session

Informatica has developed a ½ day “Security Marketing Strategy Session” seminar exclusively for CMA members.

This unique opportunity to work with a certified security manager will give your management and marketing staff unique insights into the security needs of your customer base. This allows you to anticipate trends that could deliver realistic differentiators within your industry. This session will be delivered by Claudiu Popa, a recognized Canadian security expert and author of numerous courses on information asset protection and regulatory compliance. Claudiu will assist your group through the process of identifying key differentiators and articulating an effective security marketing strategy.

This is a confidential Security Marketing Strategy consulting session designed to allow executives and their marketing staff to understand how their specific positive security posture translates into a strong and valuable differentiator in the eyes of their target market. The goal of this customized session is to derive significant ROI from existing or planned security investments. Included in this service is an initial 30-minute interview of one key member of IT or MIS.
Duration: 3.5 hours

Audience: Key management + Marketing personnel
Cost: $150/person, with a 3-person minimum, delivered at CMA’s Toronto office. Alternatively, an organization-specific or webinar version of this course can be delivered at your site (customization fee to be negotiated).

Contact benefitsplus@informaticasecurity.com today to order either of these services, or to request further information.

Consider the facts.

According to two security studies released in June 2005:
• Security attacks and breaches on businesses have increased by 35% over the previous year
• Secure business practices, awareness and protection are top-of-mind issues more than ever before
• The most significant financial losses occur as a result of fraudulent transactions and loss of business from damaged reputations
Customer trust has been shaken. Individuals and businesses are understandably wary of doing business online and offline. By learning to leverage your organization’s security investments, your business will grow. It’s as simple as:

1. understanding what aspects of business customers need to trust the most,
and providing it
2. showing your customers that you value their business and your own
3. showing your competition that you have an unbeatable differentiator
CMA Members routinely gather and store confidential information on customers. If this information is not safeguarded properly, the organization leaves itself open to:

• Penalties for not being compliant with government regulations (e.g., PIPEDA)
• Lawsuits from affected parties
• Negative publicity, resulting in customer mistrust and lost sales

On the flip side, by introducing strong controls over information, organizations:

• Increase customer trust and loyalty when dealing with the organization, especially as it relates to eCommerce
• Drive Sales, by leveraging security investments
• Differentiate themselves from the competition

Email benefitsplus@informaticasecurity.com for more information today.